Who We Are
Our Vision
Glam House was born from the meeting of two complementary visions.
With more than thirty years of experience in real estate, Piergiorgio has guided clients through the sale and purchase of every type of property, building his career on expertise, discretion and a deep understanding of the market. Alongside him is Michela, whose background in digital marketing and storytelling has been dedicated for years to revealing the heritage and lifestyle of Piedmont through digital media.
Together, we believe that choosing a home should never begin with a property alone. It begins with discovering a place, understanding its character and imagining the life it can offer. Only then does finding the right home become the natural final step of a much deeper journey.
Services
Selling
Buying
Consulting
Proven results
30+ Year of Professional
1 K+ Properties Sold
100% Tailored Client Service
30+ Year of Professional 1 K+ Properties Sold 100% Tailored Client Service
Our Team
Piergiorgio chiera
Founder & Real Estate AdvisorWith over thirty years of experience in real estate, Piergiorgio is the founder of Chiera Immobiliare, a trusted name in the Cuneo area for generations of buyers and sellers. At Glam House, he continues to offer the same expertise and personal guidance, enriched by a new vision that looks beyond the property itself.
Michela giordano
Co-Founder & Digital Communication StrategistHolding a degree in digital communication and marketing, Michela has spent years combining strategic communication with a deep understanding of Piedmont's heritage. Through storytelling and digital media, she has introduced thousands of people to the region's landscapes, culture and lifestyle. At Glam House, she applies that same vision to real estate, presenting each property within the broader story of the place it belongs to.
our r.o.o.t. method
EVERY REMARKABLE HOME HAS ROOTS
Behind every home lies a story, a landscape and a sense of belonging. Our R.O.O.T. Method begins long before a property reaches the market, uncovering what makes it truly unique and transforming that identity into lasting value.
We gather the property's history, architectural details, local heritage and every element that defines its identity.
→ retrieve
We study its surroundings, lifestyle and cultural context to understand what makes the place genuinely distinctive.
→ observe
We organise and refine every piece of information, creating a clear strategy that speaks to the right audience.
→ orient
We transform the property into a compelling narrative, presenting it with authenticity, elegance and international appeal.
→ tell
BREATHE PIEDMONT:
GLAM RETREATS, HERITAGE AND SLOW LIVING FROM THE ALPS TO THE SEA
beyond the property
Breathe Piedmont is our cultural project dedicated to revealing the authentic soul of South-West Piedmont. From the Alps to the Mediterranean, it explores mountain villages, historic towns, landscapes and traditions, going far beyond the region's most familiar destinations.
The Art of Valleggiare
Coined by Michela with her project Michela Nelle Valli, The Art of Valleggiare is a philosophy of slow living inspired by the timeless wisdom of the Alpine valleys. It celebrates a life rooted in nature, local traditions and authenticity, inviting people to slow down, reconnect with what truly matters and rediscover beauty in the simplicity of everyday life.
Nature & Wellbeing
As a certified Forest Bathing instructor with expertise in mindfulness and breathing practices, Michela also curates selected nature experiences and retreats, offering another way to connect with the landscapes that make this region so unique.